Wednesday, October 6, 2010

Differentiation Strategy use in Retro Fitness

Retro Fitness uses differentiation business strategy for its operations. What are the qualities that sets Retro apart from the others? There are several, including price of registration, monthly membership fees, variety and amount of equipment, quality of childcare, and availability of personal trainers.

Our gyms provide an ambiance of 80's pop-culture music, retro-themed color schemes, individual LCD TV monitors, and a first of it's kind 'RetroTheatre' where members get fit while watching both old and new movies. The equipment in the movie theater includes treadmills, steppers, elliptical machines, exercise bikes and recumbant bikes. And to add to the 80's feel, membership rates are an affordable $19.99/mo.

We have the most advance equipments available. Every Retro Fitness location feactures thousands of square feel filled with “Lifefitness” strength training equipment, free weight, and cardio machines. All of the cardio machines equipment feactures 17-inch LCD screens with Direct T.V. We also have our own Retro Blends Juice Bar, so customers can get all the protein and nutrition they need rite here. There are fat burning, muscle building, or protein packed smoothies, several varieties of each to choose from. There are also cold water bottles and sports drinks available. There is also an atm by the smoothie bar.

Childcare is also one of the facilities provided twice a day, in the morning and at the height of operation from 4-8pm. Child care costs $3 per child per visit, but packages can be purchased in advance for as low as $2 per visit for a package of 50 visits. A few other gyms may have a few of these facilities and charge tones of dollars for them but we provide a total package including all at a affortable price.

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