The primary database that is use is called ABC Data-trac, it is an all in one software database that keeps track of 80% of the operations within the gym including member services sales and inventory. The upkeep on this software and database itself it done by its provider, ABC financial in an out of state location for both data backup and tech. support.
Reports can be generated within the database using the reports and tracking feature within the menu. the primary reports that are used are membership sales and the time the sales take place and jucebar/cooler drink sales.
OLAP is not directly used however coorilations between time of sales and volume are made.
a datawarehouse is used to ensure that the data is kept secure due to the fact that if any of the information is lost particularly within the member profile the gym cannnot function due to the inability to confirm membership that would be caused.
the extent of data mining that is done is minimal, however the determination of what advertising method that works best is made by the close monitoring of membership sales within the time of that particular campaign.
No comments:
Post a Comment